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From there, the challenge becomes weeding out the looky-loos from actual potential buyers. Carswell said he plans to show the house by appointment only — something residents in the quiet suburban neighborhood will likely appreciate. “I just don’t think we can have a Sunday open house where 1,000 people show up,” Carswell said. “We’d be inviting chaos.” Private broker tours are another possibility, but not without security on site. “The house is for sale, but this is not an exercise in publicity,” he said. Violet McCallister, the mother of an almost-Brady “bunch” of five sons, was never bothered by the daily visitors who came to take a picture or drive by the house, according to Carswell. However, after the public became emboldened enough to approach the front door, a low brick wall was erected around the property. The McCallisters have both passed away. Their children are selling the home.
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But the owners will give first consideration to bidders who want to keep the home intact, Carswell said. “We’re not going to accept the first big offer from a developer who wants to tear it down,” he said. “We’re going to wait a few days, in case there are others who want to purchase it as an investment to preserve it.” “The Brady Bunch” as a brand has stood the test of time, according to Joe Maddalena, founder of the “Profiles in History” memorabilia dealer and auction house. Maddalena, who is not affiliated with the listing, has experience when it comes to marketing properties with Hollywood cachet. He previously handled the personal property collection of late singer-actress Debbie Reynolds, which included her North Hollywood dance studio, and once marketed a property seen on “American Horror Story.” “‘The Brady Bunch,’ over the next 20 or 30 years, will never be forgotten,” Maddalena said. “I think there is a definite cool factor [in buying] one of the most recognizable television homes in existence.” Carswell expects to see overwhelming interest in the property. “We’re preparing for an avalanche,” he said. “Emails, telephone calls — we may see upwards of 500 calls a day.” The Brady Bunch house is among the most photographed homes in America and attracts a steady stream of 30-50 fans each day, according to the agent. The property even has its own Yelp page .
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